SweetSpot Appointed Event Delivery Partner for 2023 UCI Cycling World Championships
11th May 2023
Weybridge based SweetSpot Group, organisers of the Tour of Britain and Women’s Tour professional races, have been appointed by the Local Organising committee (LOC) for the 2023 UCI Cycling World Championships in Glasgow and across Scotland as the Event Delivery Partner for the road races at the event.
As the event planning and delivery partner for the road race competitions, including the Mixed Team Time Trial event, SweetSpot will be responsible for the delivery of the remote starts in Edinburgh and Loch Lomond, the routes into Glasgow, and the competitive management of the road race field of play during the inaugural UCI Cycling World Championships.
SweetSpot were awarded the delivery contract by the LOC following a competitive tender, having delivered 185 days of road race events on the UCI road race calendar in the UK, including the annual Tour of Britain and Women’s Tour races, events that have become two of the biggest races in the world and cornerstones of the UK sporting calendar since 2004.
Hugh Roberts, SweetSpot Chief Executive, said: “We are thrilled to have been appointed to be a part of the inaugural UCI Cycling World Championships this year and honoured to have been selected to deliver these prestigious events.
“This is a great boost and confirmation of the skills, experience and professionalism of the SweetSpot team in delivering first-class professional cycling events.”
The 2023 UCI Cycling World Championships will create cycling history by combining 13 existing UCI World Championships into one unforgettable event across 11 days of competition for the first time.
Trudy Lindblade, Chief Executive Officer of the 2023 UCI Cycling World Championships, said: “We are pleased to welcome SweetSpot as our road race event delivery partner for the 2023 UCI Cycling World Championships. SweetSpot have a wealth of experience in delivering professional road races throughout the UK and has a strong affinity with delivering road races in Scotland through the Tour of Britain.
“Working with experienced delivery partners such as SweetSpot will ensure athletes, participants and spectators have memorable experiences this August.”
For full schedule and event information visit cyclingworldchamps.com.