Digital Project Development Corporate Challenge
8th November 2021
The MSc programme at Surrey Business School values our connection to the local business community. It offers an opportunity for students to see how theory works in practice and to build a greater sense of community. With this in mind, we designed an MSc module, Digital Project Development, with a corporate challenge aimed to help local businesses to develop their digital marketing strategies.
Last Spring, we organised a student-based project with a select range of local SME’s including Giggling Squid, Silent Pool Distillers and Rumwong Thai Street Market. The challenge was to drive web traffic to their corporate websites.
I
nitially, student groups reviewed the existing digital marketing strategy for companies covering the following topics:
- Target market
- Customer journey mapping
- Social media & channel management
- SEO strategy
- UX / UI website design
Based on findings, student groups and corporate partners then agree on a specific challenge to develop further. These included researching target markets, launching a Pinterest channel, managing social media presence and making website design proposals.
Student engagement was high because they could see how their skills can make a difference for local businesses and how they can develop their skills for a potential career while participating companies were quite positive too. See some feedback below.
“They provided us with insight on different ways of implementing our strategy, gave us relevant market research which they used to develop a well-rounded digital strategy.”
Silent Pool Distillers Ltd, Melissa Thorn, Marketing Campaign Manager
“Working with the students from Surrey University was an enjoyable experience. Fresh minds with new ideas, they prompted interesting discussions.”
Giggling Squid, Hannah Johnson Head of PR & Marketing
We are now looking for SME’s interested to participate in the next corporate challenge planned for Spring 2022. If your company would like assistance with your digital marketing strategy and is local to Surrey, please get in touch to start a conversation. To find out more, please visit the website www.innomatters.co.uk.
Related Posts
-
Apprenticeships… the new (ish) word on the street!
Ben Geeson, Head of Business Development – Guildford College – Never a week (or sometimes even a day) goes by without a Government spokesperson mentioning the word ‘Apprenticeship’. Over the past 2 or 3 years the accelerator…
READ MORE -
CEO’s Column – Louise Punter, Surrey Chambers
Louise Punter, CEO – Surrey Chambers of Commerce – One of the massive benefits of being in Surrey is the access to two international airports. For obvious reasons the connectivity to the world is really important to a growing business…
READ MORE -
The new General Data Protection Regulation (GDPR)
Peter Quilter, Director of Corporate and Commercial Banking, NatWest Guildford – The media is always full of reports around data breaches and cyber security, but the laws relating to the data your business keeps and how you store and protect it are changing?
READ MORE -
New BTL rules mean higher tax bills for many
Rod Milne, Joint Managing Director of Financial Specialists, HFS Milbourne, and Irena Padol, tax partner, Bessler Hendrie, Chartered Accountants look at the implications of the new tax rules for buy to let investments
READ MORE -
The Brand Guide from Liven Creative
Andrew Myles, Creative Director – Liven creative – To thrive and prosper, brands must evolve. Welcome to Liven Creative’s Brand Guide. To evolve, they must take into account a wide range of internal and external factors.
READ MORE -
Rebranding Your Business by Liven Creative
Andrew Myles, Liven creative – A while back, we wrote an article highlighting when’s a good time to rebrand. Here we expand on the topic, and look more closely at when and how to approach a successful and impactful rebranding.
READ MORE -
Recruitment Vs Grow your Own
Frankie Tierney, Herrington Carmichael Solicitors – Recruiting externally will always be necessary to some degree, but it is worth thinking about how you can use other options. However rigorous a recruitment programme is, you never really…
READ MORE -
CEO’s Column – Louise Punter, Surrey Chambers
Louise Punter, CEO – Surrey Chambers of Commerce – We stand at critical moment for the UK economy, as we begin to prepare for when the country formally leaves the European Union. That makes this autumn’s Budget more vital than most…
READ MORE -
Now Is a Good Time to Secure Your Website
The search giant Google takes web security very seriously and in January its Chrome browser started to flag HTTP websites with insecure password and credit card fields as “Not Secure”. At the beginning of October Google…
READ MORE -
Manchester’s Private Rental Market
The property market in Manchester, the UK’s ‘second city’ and the heart of the Northern Powerhouse, has been booming in recent years as a result of increased investment and regeneration.
READ MORE -
CEO’s Column – Louise Punter, Surrey Chambers
Louise Punter, CEO – Surrey Chambers of Commerce – This week’s column could not be written without significant reference to the Budget delivered by the Chancellor last Wednesday.
READ MORE -
Ensure a Smooth Transition When Relocating
“Nothing in London is certain but expense”, said William Shenstone, the 18th-century poet. Today, that feeling remains mutual. Many businesses are relocating outside of London…
READ MORE -
Why integrating communications matters in 2018
Customers don’t think of brands in terms of digital marketing, advertising, PR or social media, so it makes sense that you shouldn’t either. Successfully integrating these communication disciplines makes sure your brand messaging is consistent and effective. Integrated communications is not
READ MORE -
Carillion Collapse – does it affect you?
News of the collapse of Carillion is sending shock waves throughout the construction sector as well as other industries. Thousands of suppliers and sub-contractors face the prospect of not being paid for work that has already been completed and invoiced.
READ MORE -
The Need for Speed
Do you sometimes feel you are drowning in communications? A groaning inbox when you come back from leave. The abundance of social media platforms promising “6 tips for a more focussed sales team” or fascinating video recipes which transform into
READ MORE -
GDPR and audit – how are you managing the risk?
As the deadline for GDPR implementation gets nearer, 25 May 2018, it is becoming more important for businesses to hone in on their responsibilities. The penalties for getting it wrong could be costly, with the maximum fine increasing from £500,000
READ MORE -
Talent shortages endangering the UK’s growth
Smaller and growing businesses are struggling to hire the right talent, according to the most recent survey from Smith & Williamson, the accountancy, tax and investment management group. 66% of businesses are seeking new hires, according to the Enterprise Index
READ MORE -
A basic guide to GDPR for small businesses
1. What is the Data Protection Act about? The main aim of the Act is to promote a high standard of handling personal information to protect the individual’s right to privacy. This Act applies to all companies which hold
READ MORE -
Dividend Allowance reduction to have wide impact
The tax rules surrounding dividends have changed drastically in recent years. The tax- free Dividend Allowance has dropped from £5,000 to £2,000 per annum from April 2018. This change could have a significant impact on many, whether you own shares
READ MORE -
Surgeons & pilots: what do they have in common?
Training eye surgeons and pilots: what do they have in common? Business and entrepreneurship benefit from a certain degree of risk taking in order to drive innovation because, after all, you learn from taking risks. This is not at all
READ MORE
