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Bagshot founder launches a British-designed watch in Arabic and English

30th September 2026

Bagshot businessman James Weston has founded Saiph Watch Ltd, a British-designed watch brand built with Arabic and English as equal languages. Both names, سيف and SAIPH, appear at equal weight on every dial.

Born in Christchurch, New Zealand, James has spent thirty years building businesses in Australia and the UK. He has no formal watchmaking training and designs from his experience as a watch owner, inspired by the watch his father left behind.

The first model, the AJ-01 Midnight, is a 40mm automatic with a sapphire display back. A numbered Founding Edition of 300 launches on Kickstarter in early 2027. A waitlist is open at saiph.watch:www.saiph.watch

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