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Experience Guildford asks you to name your customer service stars

18th July 2017

Experience Guildford, the town centre’s Business Improvement District, is calling for individuals to vote for the businesses they think offer outstanding customer service in the annual Customer Service Awards.

Covering the full mix of retail and leisure businesses operating in the town, from beauty salons to burger joints, venues to clothes stores, the awards, now in their fifth year, offer a great opportunity for the general public to sing the praises of those who they feel go above and beyond in the name of great service.

With more categories to choose from and more businesses eagerly competing to win the coveted trophy for their sector, this year will represent the most highly contested awards to date.

Categories for the 2017 Awards include:
•         Leisure and lifestyle
•         Health
•         Beauty
•         Service providers
•         Professional services
•         Pubs, bars and clubs
•         Coffee shops
•         Restaurants Independent
•         Restaurants National
•         Food on the go
•         Retail National small (20 staff or less)
•         Retail National large (20 staff and over)
•         Retail independent

The Shining Star category will also return, offering managers or owners of individual stores and businesses the chance to nominate their staff members who they feel should be recognised for the great service that they offer.

Make sure your voice is heard and nominate the businesses in the town that you feel are worthy of a sought after Experience Guildford Customer Service Award.

Voting is easy and opens on 14 July. Simply visit to nominate your favourite businesses or you can text your vote to 88802 with the message CSA plus the name of the store or business you wish to nominate.

The three businesses with the highest number of votes for each category will then be shortlisted. Following this, the three shortlisted businesses will be reviewed by an independent judge and ‘Secret Shopper’ before the final winners for each category are announced at an awards ceremony at the Yvonne Arnaud Theatre on Monday 2 October.

Get your vote in by 29 August and you could also be in with a chance of being the lucky winner of the Customer Service Awards prize draw, with a cash value prize of £1,000 to spend in the town.

Commenting on the awards and why the public should get behind them and vote, Amanda Masters, General Manager at Experience Guildford says:

“We’re delighted to launch the Experience Guildford Customer Service Awards for a fifth consecutive year, and this year they are set to be bigger and better than ever.
Each year we are thrilled by the general public’s positive feedback and engagement with the awards, which in 2016 received well over 4,000 votes. It really demonstrates the importance that we all place on great customer service and the difference that it can make to a customer’s journey and perception of that business. We urge the public to get behind the 2017 Experience Guildford Customer Service Awards and recognise the hard work and commitment that all our businesses put into serving the town by voting for their customer service heroes. It couldn’t be easier and it means the world to them and their business.”

For more information on the Experience Guildford Customer Service Awards and to register your vote visit