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7th December 2020

Experience Guildford, the town’s Business Improvement District (BID), is calling on Government to provide increased support for retail, hospitality and leisure businesses in Guildford and across the country, as the tougher restrictions of Tiers 2 & 3 prove to be a big blow to businesses in these sectors.

Representing over 500 businesses in the town centre, many of whom stand to be adversely affected by Surrey’s Tier 2 allocation, Experience Guildford is standing should-to-shoulder with other BIDs, local authorities and trade associations across the country to back a manifesto to urge Government to make adequate support packages available to struggling businesses.

From Wednesday 2 December, England falls back into a Tiered system, placing irrevocable pressure on hospitality businesses but also those in retail and leisure sectors. UKHospitality has already warned that the new Tier 3 system will result in 94% of hospitality businesses becoming unviable by March 2021. In Tier 2 it is 75% and even at Tier 1 25%.

Amanda Masters, CEO of Experience Guildford says:

“We’re proud of the hard work, dedication and determination of all the businesses that operate in our town, but no business could have prepared for the stringent restrictions that they have had to endure this year. The new manifesto, spearheaded by Croydon’s BID, highlights that specific sectors need specific help during this time, to not only survive this pandemic but to come back stronger and help rebuild our local and national economy when this is all over.

“We support and are totally behind the ‘Bounce Back Better’ campaign, and the range of packages outlined in the manifesto that aim to provide a vital lifeline for hospitality, retail and leisure businesses during these troubled times.”

Rishi Sunak, Chancellor of the Exchequer [18 March 2020], ‘We will support jobs. We will support incomes. We will support businesses. We will help you protect loved ones. We will do whatever it takes.”

Matthew Sims, Founder ‘Bounce Back Better’ campaign and CEO Croydon Business Improvement District says, “The government has provided assurances it will do whatever it takes to support British businesses and help them to bounce back from the coronavirus pandemic. Businesses are approaching a cliff edge and need the government to provide a parachute in sector specific measures to stave off mass closure and job losses. Now, more than ever, we need the Chancellor to stand by his promise to do whatever it takes.”



Local Authorities lack the administrative and payments infrastructure required to facilitate monthly financial support model proposed by government for eligible businesses in Tier 2 and Tier 3 – many businesses are receiving funds too late, or worse not at all.

We ask Government to provide a one-off ‘Bounce Back’ grant of up to £15,000 for retail, hospitality and leisure businesses in Tier 2 and Tier 3 across England and Wales with a rateable value of up to and including £150,000. This would support 137,000 businesses vital funds delivered in a manner Local Authorities are equipped to distribute at a total maximum cost of £2.05bn.


For the furlough scheme investment to date of £47m to be fully effective, business support must reflect short and long term challenges.

While employees receive 80% of their salary through the extension of the furlough scheme, businesses are still paying out for National Insurance, placing greater strain on survival. At an average wage of £9.50 per hour, working 7.5 hours per day, 5 days a week, the National Insurance cost to a business in hospitality with 10 staff is £491.60 per week. Every month, on top of all the other costs, businesses will be paying out £1,966.50 – nearly two thirds of the upper limit of funding provided by the Government currently.

We ask Government to remove the burden of National Insurance from employers whose staff are on furlough, saving the average business £2,000 per month until 31st March 2021.


The ‘payment holiday’ for retail, hospitality and leisure businesses with a rateable value less than £51,000 earlier this year was an extraordinary and critical measure saving each business up to £25,000, a total tax cut worth over £1bn.

We ask Government to extend the 100% business rates holiday into 2021/2022 for businesses in the retail, hospitality and leisure sector. Every pound saved is a pound to help businesses stay trading and retain staff.


The cut in VAT from 20% to 5% is a major boost for the hospitality sector enabling businesses to pass on a £4.1 billion saving onto consumers. With a vaccine becoming a reality in the coming months, our Bed and Breakfasts, hotels and restaurants could be a vital catalyst to local economic recovery.

Research by CGA for UKHospitality, the British Beer and Pub Association and the British Institute of Inn keeping found support on VAT and business rates are top of hospitality’s essential business support needs. Four in 10 affected businesses have stated that the government needs to extend its VAT cut to remain viable.

We ask Government to extend the VAT reduction from 1 April 2021 up to and including 31 March 2022.

Bill Addy, Chair of the BIFD Foundation and CEO of Liverpool BID Company said: “The government has the chance to act now and lessen lasting damage to economic growth and jobs. The UK’s economy recovery rests on local businesses continuing to trade and generate employment opportunities. This manifesto asks the government to extend existing measures and introduce a one-off funding injection that together will stem the bleeding out businesses are facing.”

Melanie Brown, The Laundry Restaurant, Brixton, “The government appears to be out of touch with the costs associated with running a business. Our costs far outweigh the £3k grant offered under the current scheme and more is needed to support businesses like The Laundry Restaurant. While we and our staff appreciate the furlough scheme, the grant funding will not even cover the costs we have for National Insurance and pension contributions let alone rent, supplier costs and utilities. The government needs to do far more to support businesses in hospitality with grants that go some way to ease the pressure we are under. Without it, far more businesses will go to the wall and with them, the employees the Government is working so hard to protect.”