Forthcoming Event

Increasing online visibility: Google AdWords and SEO

Wednesday 20/04/2022

Event Time: 10:00 - 13:00

Event Theme: Topical

Price: Member Rate: £20.00 +VAT | Non Member Rate: £30.00 +VAT |

Event Location:


Doubletree by Hilton
Victoria Way
Woking
None
GU21 8EW

Event led by Digital Marketing Agency, Vooba.


PPC VS SEO | Which Is Better For Your Business?

About Us: We are a full-service digital marketing agency with a passion for creating compelling advertising campaigns that captivate the attention of our target audience. We work alongside both medium and large businesses across a vast range of industries, carefully curating strategies that will enable their companies to excel, reaching above and beyond their expectations. Our mission is to educate both business owners and marketing managers, helping them to maximise the performance of their advertising campaigns.

Agenda:

During this 2-hour digital marketing presentation, we will be outlining the pros and cons of both PPC and SEO, looking at how businesses can utilise each of these techniques to position themselves in front of their target audience and gather more leads and conversions.

 

  • For the first part of this presentation (20 minutes), we will look at:
    • What is Digital Marketing?
    • Why is it crucial for businesses to maximise their online presence?
    • How can your clients find you online?
    • Do you know how your target audience are searching for your services?
    • Why might you need to invest in a professional marketing strategy?
 
  • The second portion (30 minutes) will focus primarily on PPC.
  • We will answer key questions such as:
    • What is PPC?
    • How does it work?
    • How can you optimise your PPC campaign to achieve the best results?
    • Which businesses may benefit from PPC?
 
  • In the third portion of the presentation (30 minutes), we will focus on SEO, examining.
    • What is SEO?
    • How does it work?
    • How can a professional marketing expert successfully optimise your campaign?
    • Who may benefit from SEO?
 
  • The fourth and final portion of the presentation will be a comparison of these two key services. We will consider:
    • What are the pros and cons of SEO vs PPC.
    • In which circumstance will you need each service?
    • Is it best to invest in one or both of these services?
    • What do you need to know about each?
    • How to come to a decision about what marketing strategy is best for your business?
 
  • There will also be an opportunity at the end of the presentation for any attendees to come forward and ask any of their own marketing questions, getting advice straight from the experts!


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